Client — PerioCraft Dental Group

Reporting rebuild that runs itself.

GHL Automation Dashboard
Live system
0 spreadsheets Automated data sync with no manual reporting
Hours → Minutes Time saved on weekly reporting
100% automated GHL data synced automatically via API
app.gohighlevel.com/periocraft/dashboard
PerioCraft GHL dashboard screenshot
Make.com workflow screenshot
Slack digest screenshot

See the live Dashboard

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Dashboard view thumbnail Dashboard view
Make.com workflow thumbnail Dashboard Metric
Slack digest thumbnail Secret Success Metric

The problem

The client was running their sales and marketing operations on GoHighLevel but lacked clear visibility into what was actually driving revenue. Native GHL reporting made it difficult to see which campaigns generated results, where leads were getting stuck, and how each sales rep was performing.

Answering basic questions meant exporting data and manually piecing together spreadsheets. There was no single place to quickly understand lead sources, pipeline value, appointments, show rates, or stage conversion.

What was built

  • GoHighLevel API integration pulling live CRM data automatically
  • Custom KPI dashboard consolidating all key sales metrics into one view
  • Lead source tracking to identify which campaigns generate the most leads and revenue
  • Pipeline visibility showing value and where leads stall in the sales process
  • Appointment tracking for booked appointments and show rates
  • Stage conversion reporting to measure movement through the pipeline
  • Rep performance tracking to compare sales activity and results
  • Automated data sync keeping the dashboard updated without manual exports

Stack used

GoHighLevel RestAPI Database Custom Code

"We finally have one clear view of what’s happening in the pipeline. Instead of exporting data and piecing reports together, I can see our leads, bookings, show rates, and team performance in one place. It’s made our weekly reporting faster and our decisions much easier."

DS
Signh Davis
Practice Manager, PerioCraft Dental Group

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